Popular Ghanaian media personality Berlinda Addardey, widely known as Berla Mundi, has officially signed a 15-month brand ambassadorial agreement with the rapidly expanding furniture firm Doğtaş Exclusive.
The partnership links the award-winning presenter with the Turkish furniture giant, which is renowned for its diverse catalog ranging from medical-grade mattresses to international-standard living and office sets. Berla Mundi expressed great excitement about the collaboration, noting that the brand’s commitment to quality and integrity perfectly mirrors her own professional values.
With a social media following exceeding three million, Berla Mundi aims to leverage her significant influence to drive sales and enhance the brand’s visibility in the Ghanaian market. She assured the public that Doğtaş provides a blend of class and durability that can transform any space into a high-end environment regardless of the client’s budget.
The CEO of Doğtaş Exclusive, Mr. Rabih Ferri, lauded the media star for her decency and professional excellence, stating that her personal brand adds a level of sophistication that aligns with the company’s identity.
The official grand opening of the Doğtaş Exclusive showroom, managed by Hi-Lynks Communication Ltd, is scheduled for October 7, 2022, at Manet Junction. As the face of the brand for the next 15 months, Berla Mundi will play a central role in the company’s marketing efforts and promotional events.
This partnership is expected to bolster the presence of Turkish craftsmanship in the local furniture industry, offering consumers a new destination for premium interior design solutions.
